How to Write a Successful Janitorial Business Plan: Do’s and Dont’s

Jason Hunt
December 5, 2021

[su_note note_color=”#f8ff17″ text_color=”#000000″ radius=”5″]Before you start a business, the first thing you need to do is create a business plan. This plan gives you an insight into factors such as – how your business is going to operate, its scope of work, and how it will scale in the future. [/su_note]

Every janitorial business model is unique; however, there are some common questions that your janitorial service must address.

The Janitorial Business Plan –

There are two ways to go from here, either create a plan from scratch or build one from a free business plan template into which you can customize; either way, there are a few criteria you should cover.

We’ll briefly discuss different parts of a cleaning service plan here.

1. Executive Summary

A business plan usually kicks off with an Executive Summary, which is an introduction and a brief outlining the bigger plan.

Usually, businesses like to approach this part at the end, detailing a vast array of information.

2. Description of Your Business

In this section, you should mention details about your business by identifying a problem or addressing a genuine need in the market while offering a solution.

Here’s a mockup:

“Commercial Cleaners is located in Houston, TX and was formed in May 2014. We are a startup, starting our operations on June 1st, 2014 with seven employees (three cleaners, two marketers, and two people in management). Currently, operating out of a 1200 sq. ft space divided between a storeroom and an office room.”

3. Team Breakdown

A detailed breakdown of your team helps draw a more accurate picture.

Here, you should discuss the roles of your employees and the organogram showing the hierarchy in your team.

Hierarchy determines accountability and responsibility

This is important as it defines the work that each team member has to accomplish and also sets goals for your overall team.

Additionally, you can also share a short narrative of your employee’s history and skillset, connecting it to your operations to show how your team members add value to your work process.

4. Market Analysis

Here, you mention an analysis of your business’s target market, pricing of your products/services, market share statistics, and other details about your competitors.

Use charts and graphs to portray market statistics in a visually appealing manner for displaying your audience about tedious facts!

Make sure to incorporate details about your competition and provide a contrasting view of your pricing & services – that with your competitors.

5. Marketing Strategy

You need to set a marketing strategy for your janitorial business, which will set the pace by better focusing on the appropriate choices of each tool or platform.

A wise way to approach this is by studying your competitors, their strategies and comparing both your strengths and weaknesses.

Formulate better marketing strategies to stand out from the competition

Once you’re able to determine the gap between your competitor’s weaknesses and strengths, you’ll be able to capitalize better.

Your strategies will further include your sales strategy, pricing, and discount policies.

Common examples of marketing strategies are –

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  • Lead Generation
  • Social Media Campaigns
  • Email Marketing
  • Search Engine Optimization
  • Telemarketing
  • LinkedIn Marketing

Generally, a wholesome marketing strategy should be a mix of a few marketing methods.

This will vary depending on your approach and ideology.

6. Financials

The finance part deals with the business’s financial history, funds, cash flow to its yearly income statements, and balance sheets.

Furthermore, it reveals a projection of a business’s condition over a period of time.

Usually, this part reflects the overall financial condition of a business, an estimate on when the business will hit ‘break even’ and start generating profits.

It’s a great income and expense map for a better assessment of risks or gains.

Furthermore, it can also determine whether the business model will be scalable in the long run.

7. Business Goals

This section reflects your business goals in terms of profitability, scalability, employee goals, and many other factors. Here’s an example –

We plan to reach a milestone of $3 million in sales with $500k as owners’ profit (including wages, profit, and benefits for all shareholders) in 5 years.

Setting a clear set of goals and then working towards achieving them through planning

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  • During the first 2 years, our focus will be on building the foundation of janitorial business, creating a strong brand identity with a substantial customer base.
  • Within our third operating year, we plan to dominate the market in terms of quality, and in the subsequent 2 years, we’ll concentrate on scaling the business.

These should get you started with a profitable plan for your Janitorial Business.

Depending on your approach and aspirations, the length and content of the plan may vary.

[su_highlight background=”#ffb126″ color=”#ffffff” class=”text-center”]Given so, you may add/remove sections to the existing plan template we’ve discussed[/su_highlight]

Why is a cleaning business plan important?

Like many other things, a business plan is crucial in determining the success of a business. By planning out on paper, business owners and investors can easily visualize the aspects of their cleaning business before initiating operations. Likewise, investors deem this parchment a rather necessary one in determining the sustainability of a business, in terms of profitability and loan repayment. If you’re planning to start a business but are unsure of certain aspects, you should definitely put your pen to the paper and write up a plan.

Or reach out to our consultant who will gladly guide you throughout each step carefully and guarantee your success rate.

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