I consider myself as an extrovert, I relate to people with ease, so getting customers or clients for my business was not a problem, or so I thought. I thought it was easy to tell people I am an industrial janitor and will be willing to render janitorial services. Though I was right, I was also wrong. I had the skills to qualify the leads; leads are potential customers, and making janitorial leads was not a problem, except getting them into sales.
It is good to first clearly explain the term ‘Leads.’
What is a Lead? Who are your Leads? Where can they be found? How can one meet them?
A Lead is a potential customer whose data is compiled because they have shown interest or willingness to buy your product or service. A lead is an interested buyer and is primarily intrigued based on your approach.
In as much as you can be aggressive trying to compile lists of leads, it is noteworthy to state that a friendly marketer gets more leads than an unfriendly marketer.
You cannot predict a serious buyer or a great referral, therefore, it is advisable to meet, greet and introduce your business to the prospects. Everyone needs cleaning but they are busy, which is why a cleaning assistant is in demand these days.
Leads can be found everywhere, regardless of time and day. To be factual, janitorial leads are reasonably easier to find since everyone is willing to hire a custodial cleaner.
Always call every Lead for setting appointments right away without making them waiting.
You meet them everywhere; at the park, at the pub, at viewing stations, cinemas, on the transit and every other place, therefore, it is important to say a janitor is a vigorous marketer. BE INTENTIONAL!
Leads are everywhere, but while searching for leads, you must meet the right vendors. You need more than 1000 leads to get a reasonable number of buyers or sales initially. Remember, not everyone who shows interest in your product will be willing to engage in a transaction with you.
Once Leads are successfully channeled, it is of great importance to save their contact information for remarketing. Their contacts will help to create and retain a client’s engagement. Keep in touch with them and be sure to make them realize what your janitorial services are all about.
You have made a smart decision by gathering your janitorial leads, but it will be smarter when you could finally channel them into sales.
There is a difference in the way you speak with an existing client and the way you speak with a new prospect. You need confidence and display friendliness while dealing with customers.
It is important to note that your calls might be disturbing as a telemarketer, but also be optimistic that some Leads remember they dropped their contacts and they hope to hear from you someday for their cleaning.
Intentionally make your clients decide to have no choice but to clean with your janitorial service. In fact, I pride myself in how I turn my leads to clients. Learn and apply the following tactics:
Janitorial service is a rewarding business, but you can only make your business exist and stay relevant if you follow the above tactics intentionally and religiously. My challenges were simple; how to get good sales on my leads. It also includes how to get good leads, meet new clients and keep existing ones.
However, it was easier said than done. I tried every means to make sure I made sales from my leads, but it was to no avail.
Meanwhile, you know what they say about trying different methods.
Remember, Albert Einstein once said,