That’s why you will have to be consistently working, meaning, you have to come up with regular posts and outreach through social media for generating awareness as well as marketing.
For now, allow me to guide you throughout the process of an automatic janitorial leads generation system.
That’s right, nobody is willing to answer their phone anymore only to hear someone trying to pitch a janitorial service in broken English.
The cold calling days are over, which is why you as a janitorial service must adopt innovative ways to close more sales to sustain in the long run.
Instead, set up a clean website with a newsletter where visitors could sign up in exchange for news they generally seek.
As soon as someone agrees on sharing their personal email with you, make sure you have sent them a “Thank You” note.
This simple strategy is a surefire way of establishing a deeper connection with clients.
Once you have a website, you can’t just leave it unattended, or it will be a complete waste of investment.
The search engine algorithm has advanced significantly and is now quite actual reader-centric than bots.
Suppose, someone types in "cleaning services near me"; consequently, if you're already listed on Google My Business, people are more likely to find you.
Through maintenance and routine blog posts, you will observe noticeable traction as more and more pages begin to get indexed across search engines.
Whatever relevant you're likely to upload, make sure such posts are unique and combined with images, texts, and videos for maximum impressions.
You have the website along with content/articles to fill up your blog section, so what do you do next?
The next bit of the process will involve marketing and outreaching through social media for generating traffic.
Visitors will look for your profile picture first, which is why having a Gravatar account is important.
Your gravatar then needs to be connected with WordPress so your picture remains visible beneath every post published on the website.
Here's how you can leverage Facebook Ads for generating more solid prospects repeatedly.
As a janitorial service provider, you need to join those groups and contribute first before you plan on making money.
Remember that this form of marketing is based solely on a "value-first" strategy, meaning, you have to give something first to your audience so they are inclined to return.
Although an old technique yet still effective if you have access to highly defined and updated leads.
This is also the most feasible marketing strategy for creating awareness.
All you need to have is buy a domain-hosting service and hire someone who would be willing to send emails (you could do that yourself too if you have time).
Oftentimes your emails will bounce, which is why sending at least 100 emails per day would be ideal.
Once people start inquiring more about what you have to offer, maintaining a spreadsheet becomes equally important if you wish to keep track of your clients/or going-to-be clients.
Not everyone is likely to pay you in full, and there will be many individuals who'd pay you upfront.
And there are those who'd consume your service without even paying at the end of the day. Yes, you have to keep an eye out for those too.
Trust me, there are hundreds or probably, thousands of sellers currently offering the same range of services.
You're likely to get disappointed if you are planning to approach prospects yourself first, so why not appoint a dedicated team for outreaching every prospect instead?
Lastly, make sure you're following up on prospects at least thrice every month.