Starting from Facebook Live to Instagram Stories, there’s a wide variety of exciting new tools to market your janitorial services online.
However, a question still remains unanswered,
What good is social media for Janitorial Cleaning providers?
If your company/service isn’t active on social media, then you’re losing out lots of potential leads as prospects continue to search for reviews in various communities on social media.
Most importantly, it enables your business to get the right amount of exposure for momentum during the initial phase of your janitorial service.
Businesses today are utilizing the latest features of social media to create new contents every day, either by going live while at work or by posting moments on Instagram and Facebook.
Find out how you can generate janitorial leads online.
Stories are more than just pictures, so if you want to tell the story of your janitorial cleaning service, then both “Instagram Stories” or “Facebook Messenger” can serve as effective media for channeling your message.
On top of the news feed, you’ll see a row of “friends” that you frequently chat with.
If you’re a custodial cleaner with multiple sites to visit every day, use the latest “Instagram Stories”. which can act as a marketing medium for advertising your janitorial service.
Social media can be used for tracking individuals that have a huge follower base.
Find out more about these individuals through Facebook so you could communicate with them while offering a promotional package. In that way, you can further encourage them to refer your janitorial cleaning service to more people in their network.
During the process, as you are cleaning more spaces the best practice as a janitorial custodian would be to get well acquainted with various categories of floors and the most effective ways of cleaning them.
Having a large follower base can be an effective way to reach a large audience and with the right level of encouragement, more prospects are likely to refer your service to others.
Prospects get easily influenced by renowned individuals. People within the same network might even decide to give you a call due to peer pressure.
There are readers and also viewers, but not all viewers are readers. Some individuals prefer watching short videos while the rest prefer to read. If you intend to attract both, then you must produce video contents at the same time.
Short videos on “Ways to Grow a Cleaning Business”, and “Effective Tips for House Owners” are the best topics, to begin with.
Informative and well-articulated contents are the key to happy customers; moreover, it’s the only way to attain viral marketing.
If you lack resources to create video contents, then the next best alternative would be infographics and compelling imageries to attract visitors.
Sharing only picture-based contents isn’t going to be an effective decision, rather consider combining the two to give your contents an extra boost. Very few people have the time and patience to read through every line of text, which is why coming up with visual contents for summarizing your message can be equally effective to generate traffic.
Sending a message to the right prospects has the potential to convert them into customers, so go ahead, start messaging people on social media, but remember to add them to your friend list first.
Ask them if they’re looking for any reliable janitorial service or not. Even if they’re not, it’s important to close a conversation politely. Do remind them of what you have to offer while maintaining complete professionalism throughout the conversation.
Have you tried LinkedIn Sales Navigator yet? The first month is free, but the subscription rate afterward will be $80/month.
Try it out if you can, I am sure you’ll find it amazingly resourceful.
Despite the wide array of tools available on social media, you must know that it will take time to build trust. User engagement requires time; hence, you need to be patient for the results to show.
Invest in leads based on the geographic location in your area so you could reach more prospects personally. Usually, 1 out of 1000 emails are likely to convert; however, if you wish to improve the number, learn to craft a short and effective email for the prospects on your lead lists.
Come up with an interesting subject line so people are actually motivated to click and read your email. Address individuals with their respective first names while focusing on one particular motive.
Greet your prospects clearly so they know who they are talking to. And avoid attachments as no prospect is going to download them due to really short attention span they have.
Before pressing the “Send” button, take time to read through the email once again to make sure it’s grammatically correct with proper spelling and address.
On a different note, if you’re searching for double verified as well as reliable Janitorial leads, contact us today.