Unlocking Growth Opportunities: The Importance of Marketing for Cleaning Companies

Jason Hunt
April 11, 2023

In 2020, the Bureau of Labor Statistics estimated that there were 795,590 housekeepers in the U.S. So it goes without saying, commercial cleaning services are a $1.2 billion industry that has grown, on average, 6.6% each year for the past decade. Generating commercial leads for cleaning businesses is a strategic effort incorporated by marketing agencies’ collective expertise and inclusive methods.

Hiring a marketing agency to generate commercial cleaning leads is a comfortable way to manage your cleaning business. The marketing needs are met simultaneously to accelerate your business through joint forces.

1. Customers Will Find You More Easily

As a cleaning business owner, your list of duties is endless! With the help of a marketing agency, you can gather higher outreach and score sufficient sales to gain maximum attention to your growing business and earn enough to keep functioning.

Despite the low barrier to entry, it takes more than just starting a commercial cleaning business to succeed. Starting from research, marketing agencies are responsible for targeting suitable clients and positioning the service appropriately in the market.

Digital marketing is a key component for reaching a wider audience. Marketing agencies can help the cleaning business with search engine optimization (SEO), pay-per-click advertising (PPC), and social media marketing to increase online visibility and reach a larger audience.

A marketing agency can help the cleaning business create and distribute valuable content, such as blog posts, infographics, and videos, to attract and engage the target audience. Emails can be used to promote new services, offer discounts, and provide valuable information.

2. Help Set Business Goals

A marketing agency helps you set clear goals for your business. It’s crucial to have a well-defined plan of action before engaging a marketing agency to help the marketer strategies and execute them with conviction.

This involves identifying potential objectives you want to achieve with your marketing plan. Such as:

  • Boosting the number of new leads
  • Enhancing customer loyalty among existing clients
  • Outperforming competitors & getting enough exposure
  • Improving online listings & search engine optimization (SEO)
  • Creating a positive brand reputation 
  • Analyzing market & data to plan marketing campaigns

3. Help Increase Conversions Of Commercial Cleaning Leads

Digital Marketing Benifits

Fully-functioning marketing agencies can multiply the number of janitorial leads by sieving potential prospects through a marketing funnel. Whether on social media or search engines, you need to make sure they can find your business, thereby, increasing the chances for conversion.

Agencies will help clients land on your website as they are searching for services, making them high-quality leads for future business transactions. The conversion rate of commercial cleaning lead generation will also improve when more people visit your website.

Having a marketing partner will help optimize your social channels and websites to build your brand name and advertise your services among the targeted clients.

The traffic generated by digital marketing efforts will likely be converted into probable customers because of targeted traffic.

4. Marketing Approach For Commercial Cleaning Lead Generation

Reach targeted audience

With high-functioning marketing back office support, the targeting options are endless and precise, allowing you to invent updated, most streamlined ways to pinpoint and engage clients through different entrances created using Ai.

A market research team will identify the target audience, their needs and preferences, and the most effective channels to reach them.

This information will aid in creating tailored marketing campaigns, including targeted advertising, email marketing, and social media campaigns, designed to reach the target audience and effectively communicate the benefits of your cleaning business.

Next, hiring a marketing agency like Janitorial Leads Pro for taking over business promotions on different platforms can help you multiply your efforts to reach the right audience overnight, improving the chance of commercial cleaning lead generation.

5. Achieve Measurable Results

Another major marketing advantage is that you will see the results in real-time as everything is trackable through technology. It allows you to access data and rework strategies, making new improvements in your business strategies.

Often, marketing agencies use data-driven methods to measure the success of their campaigns, making it easy to track the ROI and adjust sales strategies.

You won’t have to waste time and energy on campaigns that don’t generate desirable results. No more guessing; data will speak for itself!

6. Increase Visibility In The Market

The cleaning services industry in the US is highly competitive, with numerous companies vying for market share. According to IBISWorld, over 1.2 million cleaning businesses are in the US, generating over $60 billion in annual revenue.

A marketing agency can help increase the visibility of your cleaning business by creating an up-to-date online presence, improving search engine (SEO) rankings, and promoting it through various channels.

One effective approach is creating a strong online presence, leveraging the power of search engine optimization (SEO), targeted website design, relevant online activities, and optimizing social media platforms for generating commercial cleaning leads.

By optimizing the cleaning business’s website for relevant keywords, creating engaging content, and regularly posting updates on social media, a marketing agency can increase the business’s visibility and drive more traffic to the website, where the business takes place!

7. Manage Time & Resources Efficiently

Benefits of using marketing agency

Marketing takes at least 15-20% of the time and effort in a cleaning business. Hiring a marketing agency can free up your time to focus on other important aspects of your business, such as customer service and operations.

Marketing agencies offer affordable packages, including several services, making it a cost-effective option compared to hiring individual experts for each marketing task.

Dividing the task among the front and back teams improves overall efficiency, and lets you get a lot done within competitive deadlines; moreover, expedites the functions of your business overnight with concentrated efforts by different teams.

Finally, hiring a marketing agency can be cost-effective compared to an in-house marketing team, as the business avoids the costs associated with hiring, training, and managing a team.

A team of professionals regulates these headache-inducing tasks to benefit your core operations!

8. Enjoy Experience & Expertise

Cleaning agents with cleaning staffs

A marketing agency has years of experience in the field and a team of talents who collects data, analyze financial trends, and studies target customers. They deeply understand what works and what doesn’t, which can help your business grow quickly.

Marketing agencies handle a myriad of clients from different spheres of business to share and implement a gamut of marketing plans tailored to achieve your venture’s growth and milestones.

They are also responsible for sharing data, resources, expertise regarding the present market, and experience in planning backup strategies to tackle any critical situation that might occur while running your cleaning business.

9. Stay Ahead of the Competition

A marketing agency can help you create a professional business appearance for your cleaning business, enhancing credibility and attracting more prospects to your enterprise.

Marketing agencies bring a wealth of experience and knowledge to the table, having worked with dynamic clients from different industries. It has the resources and expertise to reach a wider audience and promote your cleaning business to a larger market.

It will allow you access to market research and personalized data and discover new ways of creating a buzz in an already hyped-up market for commercial cleaning lead generation.

This diversification allows the cleaning business to reach its target audience through multiple channels and increase its chances of success.

So let them optimize campaigns in real-time to ensure the best results and return on investment.

10. Ensure Long-Term Growth

Searching on web

In the U.S., most companies spend between 5% and 10% of their overall budget on marketing, which is essential for any business regardless of its functions.

Investing in marketing is essential for long-term growth and success. A marketing agency can help you achieve your business goals and take your cleaning business to the next level.

Their expertise, resources, and experience can help you map out your marketing goals, reach a wider audience, and commercially spread your name in the cleaning industry.

End Note

Marketing cleaning businesses can be cumbersome for business owners, but don’t let it overwhelm you. Ask for advice from friends in the industry and colleagues who have outsourced their business marketing to a third party. Your budget depends on a wide range of factors, like how much competition is in your area, how close you are to a big city, and how ambitious your goals are.

Feel free to reach out for any form of marketing assistance for your janitorial cleaning business.

About The Author

Reach Out For a One-on-One Consultation With Our Experts

Contact Form


Our customer support is available 24/7 to answer all your queries. So feel free to reach out.
Call Us Now
linkedin facebook pinterest youtube rss twitter instagram facebook-blank rss-blank linkedin-blank pinterest youtube twitter instagram