Janitorial Marketing: How We Are Helping Janitorial Companies Excel in Their Field

Jack Dickson
January 27, 2023

Providing top-notch cleaning service is the main requirement of any janitorial business owner. Everything confines their expertise, from modern disinfection methods to the latest cleaning equipment. According to IBIS World research, the average growth rate of the janitorial industry is around 4.2%.

Cleaning companies should implement janitorial marketing strategies to capture janitorial leads and sustain a non-competitive business.

Thereby seeking more clients to reach your business and converting the clients to revenue, a janitorial business owner should go through some marketing strategies to make their business stable in the long run.

9 Janitorial Marketing Strategies To Expand Your Business

marketing

To take your janitorial business to the next level, we recommend 10 marketing techniques for helping you reach your ultimate goal.
Let’s take a quick look at the strategies below.

  • Creating marketing plan
  • Building a janitorial website
  • Local advertising
  • Investing in digital marketing
  • Optimizing email marketing
  • Creating authentic content for the website
  • Implementing social media marketing
  • Initiating SEO strategies
  • Managing online reviews

Creating a Marketing Plan

Marketing Plan

Just like a business plan gives a business ways to operate, marketing plans set a business’s roadmap and show the path to reach it.

A marketing plan includes the company’s essential purposes, marketing budget, the target market for new clients, preferred marketing media, and ways to calculate marketing outcomes.

Many popular janitorial businesses utilize janitorial marketing management software, such as Aspire. It helps business operations and boosts client satisfaction.

Building a Janitorial Website Offering Estimates

Website in a computer monitor

A business website does much more than portray your company and contact details. Janitorial marketing needs to have a website that concentrates on your professional services while helping your visitors with estimates.

A good website will rank at the top of a Google search and help potential customers reach out to you.
Here are some methods to get your site up and operating.

  • Making the website mobile-friendly.
  • Showcasing cleaning techniques and services.
  • Adding top customer reviews and testimonials.
  • Promoting professional memberships and awards.

Local Advertising

Local Advertising

To maximize the dollars, local advertising is a plus. According to WEBFX, 97% of search engine users attempt to find local businesses online. So it is to ensure that your janitorial company ranks at the top of local search.

Invest in Google Ads (formerly Google AdWords), which allows you to select a location radius of your janitorial ads to appear. LinkedIn, Yelp, or Facebook profiles work to promote your janitorial company.

Update your Google Business Profile with accurate contact information and consider investing in Google Ads (formerly Google AdWords).

Investing In Digital Marketing

Investing In Digital Marketing

You may not be a digital marketing expert, but companies can boost their janitorial marketing process by adopting digital marketing strategies. It will ensure that your business appears in your target customers’ search results.

A website should be designed to provide relevant information to the users. It should also help you deliver valuable content and generate leads, making the users keen to interact with your company.

Optimizing Email Marketing

Man holding a light bulb beside Email Marketing

Create targeted email campaigns that deliver accurate customer messages using existing customer information.

When you send an email to your customer, it empowers your business with effortless communication. They can endorse your bid right within the Aspire Janitorial customer portal as a digital signature.

You’re allowing them to reduce hassle and increase efficiency. Aspire makes janitorial marketing easy.

Creating Relatable Content For Your Audience

People with different faces

You will come across a lot of irrelevant content. Proper plagiarism-free, informative, and well-structured content is required in this case.

Many of your customers are looking for information on choosing a cleaning business and getting the inspection required to perform work in their homes.

By creating content such as blogs, articles, social platform posts, email newsletters, videos, and images/infographics that address these needs, you can nurture leads and establish trust with your customers.

Social Media Marketing

Tree of social media platforms

Social media platforms are the best place to build brand/customer loyalty, and social media marketing helps janitorial marketing to build strong relationships with clients. Nowadays, social media marketing helps build valuable engagement with potential customers.

According to research, customers are becoming increasingly more active on social media, primarily on Twitter, Facebook, Instagram, and LinkedIn. They interact with brands and businesses through their feeds.

Social media help create a vast network of potential customers who can be easily reached via social media platforms or websites/apps. It is one of the best janitorial marketing ideas to boost your cleaning business.

Initiating Thorough SEO

Remember that most searches of customers targeting a specific brand or product stay on the first page of the search engine. Now you know the importance of SEO for your janitorial marketing.

SEO is a great way to increase your brand awareness and reputation. SEO can help you establish your brand as a reasonable expert in a specific niche so that other people rely on your advice.

Be conscious that it’s significant and essential to have an overall plan. It will aid in growing traffic and enhancing brand equity, drawing new clients’ attention through search engines, social media contacts, and word-of-mouth suggestions.

Managing Online Reviews

phone showing reviews

Utilizing client reviews is an effective strategy for janitorial marketing. Client reviews help janitorial businesses to get attention.

Many business owners believe client reviews are not crucial to their success, and reviews can help you get more clients and increase your janitorial sales. That’s because reviews can make your janitorial business more proficient in the eyes of the public.

It also allows for influencing internet search engine results. Google keeps an eye on how often your business name is mentioned in reviews, so if you have many mentions over a short period, you may rank higher in search results for that name.

Consider adding a review area to your website where clients can tell others about their experience at your business.


End Note

To make your cleaning business more prosperous, consider marketing strategies along with a focus on service quality. Janitorial marketing is challenging and requires an in-depth market study regarding the targeted audience, their attractions, and other details.

Finding a janitorial solutions company and exploring their area of expertise, such as Janitorial Leads Pro, will assist you in exploring these suggestions to get better upshots.

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