Grow Your Commercial Cleaning Business by Expanding Your Network

Jason Hunt
December 25, 2023

In the bustling world of commercial cleaning, building a strong network is as essential as having a sturdy mop. Networking can unlock doors to new opportunities, partnerships, and growth avenues.

Here’s how you can expand your network in the janitorial industry.

The Power of Networking

Networking isn’t just about exchanging business cards but crafting relationships that propel growth. For commercial cleaning businesses, networking can lead to new contracts, industry insights, and valuable partnerships.

Janitorial Industry Networking Tips

1. Attend Industry Events

Industry expos, conferences, and seminars are the breeding grounds for networking. They provide a platform to meet peers, learn about new trends, and establish your presence.

2. Join Professional Organizations

Groups like ISSA or BSCAI offer a plethora of networking opportunities. Membership often includes access to exclusive events, forums, and databases.

3. Leverage Social Media

Platforms like LinkedIn can be a powerful tool. Join janitorial groups, participate in discussions, and connect with industry leaders.

4. Local Business Gatherings

Chamber of Commerce meetings or local business groups can help you tap into the local market and form alliances.

5. Offer Expertise

Conducting workshops or webinars positions you as a thought leader and attracts potential clients and partners.

6. Building Client Relationships

• Quality Services Lead to Referrals

Deliver exceptional service, and clients will likely refer you to others. Word-of-mouth is a potent networking tool.

• Client Appreciation Events

Host events to thank your clients. It’s a personal touch that can strengthen relationships and encourage referrals.

7. Embracing Technology

• Invest in Management Software

Use software to manage your operations effectively. It can free up time for networking activities.

• Digital Networking Platforms

Explore platforms dedicated to the cleaning industry, like CleanConnect, to find potential leads and network online.

8. Employee Advocacy

• Train Employees on Brand Values

Employees can be your best brand ambassadors. Teach them to communicate your business’s value proposition.

• Encourage Employee Networking

Employees attending training and events can widen your network. They may connect with future clients or partners.

9. Continuous Learning

• Stay Informed

Keep abreast of industry trends and news. It will give you topics to discuss and share with your network

• Professional Development

Invest in your skills. The more you know, the more you have to offer to conversations and partnerships.

10. Strategic Partnerships

• Partner with Suppliers

Suppliers can be a source of referrals. Maintain good relationships and keep them informed about your business needs.

11. Community Involvement

• Local Events and Sponsorships

Get involved in community events, sponsor local teams, or participate in charity work. It raises your profile and can lead to local business opportunities.


Expanding your network in the commercial cleaning industry requires a blend of traditional methods and modern approaches. By following these janitorial industry networking tips, you can grow your business and establish a solid foundation for future success.

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