Land More Commercial Cleaning Jobs With Inbound & Outbound Marketing

Jason Hunt
May 25, 2019
Everyone carries their cellphones today everywhere they go, and now it’s an essential tool for fast communication. Telephones transformed the world, and perhaps, reduced six degrees of separation into four. One can reach others located somewhere far away within seconds, thus making it easier for cleaners to land any commercial cleaning jobs due to fast communication.

Telephones not only assist in reaching out to friends and families alone but also close more sales for your business if done properly.

Therefore, it is advisable to maintain an active phone number AND internet for communicating with people of interest.

WHAT IS TELEMARKETING?

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Mobile phones are used by everyone today, which is also made it easier for marketers to reach their prospects successfully!

Telemarketing is the marketing of goods and services through telephone calls, typically unsolicited to potential customers or existing ones.

Telemarketing, also referred to as telesales is the process of marketing to potential clients over the phone.

The marketing can be either a phone call or a set appointment agreed on a certain date and time.

 A company that makes inbound or outbound calls for the sake of marketing or selling goods and services is called a telemarketing call center. 

The following services generally hire telemarketers, and they are:

  • Internet services
  • Home security systems
  • Timeshare companies
  • Vacation companies
  • Financial companies
  • Charitable companies
 Telemarketing can be said to be a force that drives in clients into the sales funnel. 

Research shows that in every ten calls, at least one Lead will give you an audience.

Aside from selling goods and services, telemarketing is also used for passing along the information to specific people. It can be used to give out or share information regarding political campaigns, jingles, or even shout-outs.

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  • INBOUND TELEMARKETING: This is a technique, whereby the prospective client is the first to initiate the call to a company. The clients' calls are based on services delivered earlier. Such clients are most likely to buy because they have revealed interest in your product/service.
  • OUTBOUND TELEMARKETING: Contrary to inbound Telemarketing, the agent and the client might be familiar already based on the first contact with where the client’s information was first retrieved. Outbound telemarketing sometimes calls for setting appointments and following up with them.

The apparent differences between inbound and outbound telemarketing are the calls.

Inbound takes in requests or inquiries from clients, while outbound is dialing a client's phone number.

 Any of the above kinds of telemarketing is appropriate for commercial cleaning jobs. 

Whichever you decide to go for, learn everything about the company so you can represent them well over the phone.

Always remember that meaningful conversation is the key to closing sales in the janitorial lead generation industry.

Telemarketing is one of the sources of generating cleaning leads for commercial spaces. It is unarguably the best way of reaching out to clients.

You can think of meeting your leads everywhere, but you cannot immediately start having a cleaning-relevant service or conversation with them.

You need to respect their space following the initial approach to get their attention.

OUTBOUND LEAD GENERATION: 

In Outbound Telemarketing, the agent and the client might be already familiar based on the first contact with where the client’s information was first retrieved. Outbound telemarketing sometimes calls for setting appointments and following up on them.

Outbound tactics like prospecting, cold calling, and lead nurturing are all part of the B2B appointment setting and should not be overlooked. When it comes to generating leads. It's important to actively engage with the prospects, building relationships while keeping them engaged. 

Don't wait for BANT (budget, authority, need, and timing all align) leads; keep your sales activity high and stay on top of mind whenever businesses in your area need cleaning services.

  • INBOUND LEAD GENERATION: 

This is a technique, whereby the prospective client is the first to initiate the call to a company. The clients' calls are based on services delivered earlier. Inbound takes in requests or inquiries from clients, while outbound is dialing a client's phone number.

But, with many cleaning companies vying for attention, it's also important to focus on inbound lead generation. By designing a conversion-focused website, you can attract potential clients who’ll find your business through organic search, paid ads, or social media.  

  • WEBSITE LEAD GENERATION:

Your website is the face of your business, so it's essential to ensure it's SEO as well as user-friendly. Once you have your website in place, you can then focus on creating high-quality content that your audiences will find useful, which ultimately makes you sound authentic. 

Here’s a step-by-step understanding of how it works:

Develop a Content Strategy

A content marketing strategy is essential for your cleaning business to consistently rank on top of search engine results pages. Continuously revamping service pages and publishing blog content regularly will help drive more traffic to your website, resulting in more inbound leads.

Develop a Social Media Marketing Strategy

Social media marketing is also critical for janitorial businesses. It builds a professional online appearance while offering a cost-effective way to grow your business. All platforms use a pay-per-click (PPC) strategy, meaning you only pay if a user clicks on your web link. Social media is another effective channel for reaching out to your prospects.

Search Engine Optimization (SEO)

Content is king, but other factors also impact your search engine ranking. Ongoing optimization of your website is crucial to rank organically. A digital marketing strategy outlining continuous optimizations for your site should include, page loading speed, internal and external links - gathering data from Google Analytics.

Generate Inbound Leads

Once you have a solid marketing plan in place, you could generate leads for your cleaning services. An SEO-focused website with detailed content strategy and ongoing SEO practices are all crucial components for a successful marketing plan. Prioritizing these strategies could generate a consistent flow of high-quality leads that are more likely to convert into sales.

  • FREQUENT COMMUNICATION:

Telemarketing allows you to engage with your clients.

Through discussion with the client, you get to know their cleaning needs and sort the needs.

Having the clients' contact helps to maintain communication with them.

  • IMPROVE SALES:

Telemarketing takes your business beyond borders.

This technique allows you to have more edge in the competitive market, allowing you to reach prospects living thousands of miles away!

  • SWIFT RESPONSE:

Telemarketing allows you to engage face-to-face with your clients.

You discuss the cleaning service with clients and get an immediate response.

This method will avoid you from waiting for an answer.

Unlike a public advertisement, you spend money on the advert with the hope of getting a client someday.

  • CONNECTION:

Through telemarketing, you can create a good relationship with your client. If the client is not interested in the cleaning service, he/she can send a referral who will be interested.

Telemarketing allows you to connect with different leads that can refer you to customers.

  • COST FRIENDLY:

Telemarketing will enable you to spend less on getting cleaning leads. It covers the cost of going out for direct sales or advertisements. Sales can start over the phone and end over the phone or a video chat with a good result.

The only cost needed is for phone or gadget maintenance.

COMMERCIAL CLEANING JOBS

The aim of keeping their data is to call and introduce them to the company’s cleaning services.

Contact these clients to have a decent discussion about the company’s services with them, it will involve telemarketing to set an appointment with the clients.

The appointment setter calls the client, and fixes a meeting, to later ensure a personal conversation between a janitor and a facility manager.

Two categories of cold calling have been in practice, inbound and outbound calling.

Wrap it up:

Telemarketing remains an excellent tool for generating leads, though it has its shortcomings it has done more good for cleaning services. It does not only bring prospective clients for them; it spreads its wings across.

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