Inbound & Outbound Marketing For Commercial Cleaning Jobs

Everyone carries their cellphones today everywhere they go, and now it’s an essential tool for fast communication. Telephones transformed the world, and perhaps, reduced six degrees of separation into four. One can reach others located somewhere far away within seconds, thus making it easier for cleaners to land any commercial cleaning jobs due to fast communication.

Telephones not only assist in reaching out to friends and families alone but also close more sales for your business if done properly.

Therefore, it is advisable to maintain an active phone number AND internet for communicating with people of interest.


Mobile phones are used by everyone today, which is also made it easier for marketers to reach their prospects successfully!

Telemarketing is the marketing of goods and services through telephone calls, typically unsolicited to potential customers or existing ones.

Telemarketing, also referred to as telesales is the process of marketing to potential clients over the phone.

The marketing can be either a phone call or a set appointment agreed on a certain date and time.

 A company that makes inbound or outbound calls for the sake of marketing or selling goods and services is called a telemarketing call center. 

Aside from selling goods and services, telemarketing is also used to pass on information to specific people.

It can be used to give out or share information regarding political campaigns, jingles, or even shout-outs.

People often find telemarketers annoying, bothering them with phone calls at work.

Companies face lawsuits due to calling without prior permission.

The following services generally hire telemarketers, and they are:

  • Internet services
  • Home security systems
  • Timeshare companies
  • Vacation companies
  • Financial companies
  • Charitable companies
 Telemarketing can be said to be a force that drives in clients into the sales funnel. 

Research shows that in every ten calls, at least one Lead will give you an audience.


The aim of keeping their data is to call and introduce them to the company’s cleaning services.

To contact these clients to have a decent discussion about the company’s services with them, it will involve telemarketing to set an appointment with the clients.

The appointment setter calls the client, fixes a meeting, to later ensure a personal conversation between a janitor and a facility manager.

Two categories of cold calling have been in practice, the inbound and the outbound calling.

  • INBOUND TELEMARKETING: This is a technique, whereby the prospective client is the first to initiate the call to a company. The clients' calls are based on services delivered earlier. Such clients are most likely to buy because they have revealed interest in your product/service.
  • OUTBOUND TELEMARKETING: Contrary to inbound Telemarketing, the agent and the client might be familiar already based on the first contact to where the client’s information was first retrieved. Outbound telemarketing sometimes calls for setting appointments and following up with them.

The apparent differences between inbound and outbound telemarketing are the calls.

Inbound takes in requests or inquiries from clients, while outbound is dialing a client's phone number.

 Any of the above kinds of telemarketing is appropriate for commercial cleaning jobs. 

Whichever you decide to go for, learn everything about the company so you can represent them well over the phone.

Always remember that meaningful conversation is the key to closing sales in the janitorial lead generation industry.

Telemarketing is one of the sources of generating cleaning leads for commercial spaces. It is unarguably the best way of reaching out to clients.

You can think of meeting your leads everywhere, but you cannot immediately start having a cleaning relevant service or conversation with them.

You need to respect their space following the initial approach to get their attention.


Telemarketing allows you to engage with your clients.

Through discussion with the client, you get to know their cleaning needs and sort the needs.

Having the clients' contact helps to maintain communication with them.


Telemarketing takes your business beyond borders.

This technique allows you to have more edge in the competitive market, allowing you to reach prospects living thousands of miles away!


Telemarketing allows you to engage face to face with your clients.

You discuss the cleaning service with clients and get an immediate response.

This method will avoid you from waiting for an answer.

Unlike a public advertisement, you spend money on the advert with the hope of getting a client someday.


Through telemarketing, you can create a good relationship with your client. If the client is not interested in the cleaning service, he/she can send a referral who will be interested.

Telemarketing allows you to connect with different leads that can refer you to customers.


Telemarketing will enable you to spend less on getting cleaning leads. It covers the cost of going out for direct sales or advertisements. Sales can start over the phone and end over the phone or a video chat with a good result.

The only cost needed is for phones or gadgets maintenance.

Wrap it up:

Telemarketing remains an excellent tool for generating leads, though it has its shortcomings it has done more good for cleaning services. It does not only bring prospective clients for them; it spreads its wings across.

Hygiene says a lot about who we are as individuals and that is exactly why people seek my consultancy. Successfully running a janitorial service since 2014 with network operators all over North America. For any information regarding custodial cleaning services, feel free to reach out.

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