As the internet is fast making inroads in our lives, digital marketing is gaining importance. If used well, it can help earn businesses and the people involved their desired growth. A study, however, reports that 42% of small business owners have admitted that they are unaware of the significance digital marketing holds in today’s world.
Even if they acknowledge its importance, there is usually a lack of knowledge surrounding the topic.
This guide will give you a detailed account of what digital marketing actually is. It will also discuss the relevance it holds for even a commercial cleaning service today, and finally, how these businesses tap onto its vast potential.
Before we discuss its significance and application though, it is essential to understand what digital marketing means.
These series of tasks can lead your cleaning service towards massive success!
Although the name doesn’t leave much to the imagination, there remains a lot of ambiguity about what it stands for.
We are all aware of, or at least partly understand, what marketing means. In simple words, marketing is about letting people know about your business so that they buy your product or service. Digital marketing means doing just that, but electronically; and more relevant to this piece, on the internet.
It uses all channels at the internet’s disposal, including search engines, social media, websites of the businesses themselves, and even emails, and optimizes their utility in specific ways that they turn to a business’s advantage.
While similar in many ways with traditional marketing, digital marketing has its fair share of dissimilarities too. For one, it is done on a medium that is mostly non-restrictive and is accessible by a broader, global audience.
More importantly, however, digital marketing allows a wider space to market content in comparison to a flyer or billboard. This provides an improved chance for a business to convince its potential clients as it can carry a lot more facts and relevant information.
A cleaning business is a business after all. The rules of success that apply to it are not isolated from those that apply to other types of service based companies. Like all services, an office cleaning or cleaning business in general also requires a steady flow of cash to remain afloat.
This, for such a business, happens by scoring more and more janitorial contracts. Since it has become, perhaps the most significant source of communication, the internet can be of great help here.
A question that worries most new entrants in the industry is, ‘how to get cleaning contracts?’ This is a problem because it demands a lot of networking, and a way to ensure people that they can trust you with their cleaning requirements.
A presence on the internet can be an excellent source to build that confidence. Having a well-designed, wholly owned website immediately translates into a business that takes its work professionally. The site will also explain your work, details about the company itself, and your services in such depth that, perhaps, even a meeting cannot match.
In addition to a website, social media presence and a contact line through emailing would also establish your business as an easily reachable entity. Easy communication plays a significant role in lead generation as it gives the potential client security in case something doesn’t go right.
Also, look at it this way, most companies looking for cleaning services have already realized the importance of the digital world and established themselves there.
If you, as a seeker of those commercial cleaning jobs are also established on those platforms, it will help you both in matching the wavelengths that help immensely in translating into leads.
Once you have understood why digital marketing is essential, the next step is to know how you can make it work for your business. The tools are available online, and all you need to do is learn to use them to your advantage.
Listed below are some of those tools:
This is one of the first things to do when establishing yourself in the digital world. Google is the biggest search engine there is. This means that a significant chunk of internet traffic travels through it.
Thus, get your company listed on Google My Business.
This will let people know how they can reach you, and where. Such vital information appearing at the top of the world’s number one search engine is not a bad deal.
Already discussed in details earlier, a website is one place where you can park all the information that you want to give to your potential client. It is your most comprehensive media on the internet. So get it right, not only regarding content, but also design, navigability, and ease of access.
For that last point, make your website compliant with Search Engine Optimization (SEO) requirements. You can do this by smartly placing the general ‘keywords’ that the audience may use to search for a service like yours in the content of your website.
Other primary requirement includes putting up quality in terms of its informational value. This makes Google believe that your site can be of genuine help to a person looking for a commercial cleaning service, and it will rank you high in its search results.
This is relevant if you are already operating in the industry. You will have an existing customer base, people that you may have served in the past.
Some would still call you for their requirements, some won’t.
Reach out to these people through email. Maybe you have an offer for them or a new service they might be interested in, tell them about it. At the very least, this will bring you back in the picture.
Also, find out what must be done after capturing leads and make the best use out of those data.
This has again been discussed earlier too. Social media is the new television, newspaper, telephone, letter, and everything. It’s a communication giant, and the good thing is that it is largely free. So, utilize it to your advantage by putting yourself up there, and maintaining it.
Link it to your website and put quality relevant content there to keep it active. When people ask you something there, respond. When people complain about something, take it seriously and improve yourself. With your website linked to it, you will soon start receiving bulk visitors on your site through your social media profiles.
Not many businesses have huge budgets to market themselves, the number is even smaller for cleaning businesses. Thankfully, though, the internet doesn’t cost much.
Moreover, it is fast expanding its already colossal reach. Thus, all of this makes the world of digital marketing an ideal option for such a business to make it big in the shortest of time and resources. For those who are already established, they can also take advantage of it and put their businesses on the next level.