Getting janitorial leads and eventually closing each of them is challenging, however, what is even tougher would be promoting your commercial cleaning business without any leads.
When it comes to marketing, it is that bitter pill that no one ever wants to take, but that is essential for growth.
Should you advertise on Facebook, should you introduce your commercial cleaning business to the world through Facebook marketing?
Unfortunately, there is no definitive answer to the questions, but suggestions.
While this seems like such a great idea, it may be wise to think twice before investing your marketing energy and cash into Facebook, here’s why.
The simple reason why it is advisable that you do not take Facebook marketing at face value is that this marketing channel requires you to know precisely whom you wish to target.
Hence, if you have a clear knowledge of what you want to get out of Facebook ads campaigns, then it might be a great avenue for you to get your commercial cleaning business out there to the public.
This is why you should consider a few things before deciding on going for Facebook marketing.
These things are as discussed in detail below.
Ordinarily, you are going for Facebook Ads because you want them to bring you new and hot janitorial leads, right?
However, this is unlikely to attain during the initial phase, and only transparency can instill a strong sense of trust among the prospects, which requires time to build.
The Facebook Ads are supposed to process the first step which then converts into further progression following the initial interaction.
This first step will be redirecting a client on your website, getting them to request a quote or book an appointment.
For your Facebook Ads to be successful, you must be clear about the primary goal(s) that they would like to achieve.
Before you decide to go to Facebook for marketing your commercial cleaning business, you must find out precisely how you will measure the success of your Ads.
How will you know that the Ads have achieved the goal that you set for them, such as requests for quotes or visits to your website?
You must be clear about this before you eventually choose Facebook as your primary advertising channel.
This entails putting in place checks that will enable you to measure the success of your Facebook Ads.
Such checks might include installing and setting up Facebook Pixel on your website to help you track your Ads’ progress.
Facebook Ads are targeted at particular people giving them a rather narrow reach.
Determining who you are trying to reach will help you get your Ad targeted at the right people.
It is easy for you to know who you want your Facebook Ads to reach if you are clear on your targeted client type or the kinds of people you are interested in working for.
This, therefore, means that you must be clear about this before setting out to integrate Facebook marketing into your overall strategy.
Despite knowing who your audience is, telling them what you want to say about your commercial cleaning business is not enough.
Chances are that your competitors are selling to them already, thus leaving you with only one option, making a good impression.
There is only one way to do this and that is by telling them precisely what they want to hear.
The catch is, how do you know what they want to hear? You have to make phone calls and have conversations with your existing customers.
Discover what problems your customers were trying to solve when they hired you and how well you have helped them in solving those.
Have them tell you why they think your company is the best and then spread those ideas through your Facebook marketing.
Tell your prospects what your customers already love and understand the problems you could be solving for them.
At the moment you decide to go for Facebook advertising; you must also choose to review how well your ads are often doing.
After your Ads begin to run; however, you must continuously check-in to see that they are doing well and you are getting the leads that you need from this platform.
Of course, you had already prepared for this when you took the step to install Google Analytics on your website to track requests for quotes and so on.
If you are not, it might be time to stop advertising through Facebook.
Whatever the case, you must consider all these indices, and you must have all the tools ready before you even begin.
Marketing is essential, but only a few are capable of implementing the process. This is much more so if the marketing in question has to do online.
Social media is a big hit today, and many people are taking their advertising to their respective Facebook pages.
While these steps feel like a whole lot of work, they are the only viable way to make sure that your Facebook Ads are working and that they are doing what you paid them to do, still, you cannot guarantee the clicks or calls from a Facebook audience.
This is why you should consider all the steps carefully, and well you measure up before choosing Facebook as your preferred mode of advertising your commercial cleaning business.