Generating Cleaning Leads & Automating Your Workflow as a Janitor

Jason Hunt
November 26, 2019

A business is established primarily for making profits. The success of commercial cleaning leads generation strategy depends on its ability to provide an increasing number of quality prospects who are actually interested in hiring a cleaning service. Sustainability becomes far-fetched without sales, obviously.

Customers become interested in specific companies due to personal reasons at times; as a result, you must sort clients to ensure the growth of your company.

The primary targets are mostly managers, property owners, and bricklayer contractors.


An ultimate cleaning lead generation service is responsible for channeling traffic to the company’s sales funnel.

  • Lead generation is the initiation to pique consumer interest in your products or services.
  • The more leads you have the more prospective clients you could connect or get rejected.
  • Lead generation falls under the department of marketing and advertising that eventually takes away any redundant expenses.
Property owners hire cleaners and are often the main decision-making body.

An expert is a professional capable of attracting leads and closing sales, who is also the central pillar of their company.

For qualified and verified office cleaning leads, following things to consider:

A cleaning company should be able to search for qualified prospects, particularly facility managers and business owners.

  • These clients hire janitors to help them with cleaning their property.
  • It is also important to narrow down every list to check for new properties in your area.
  • It is easier to meet new property owners for signing contracts with for at least a year.

Janitorial Leads Pro is a B2B platform through which any cleaning service provider can easily connect with property managers hiring cleaners.

Tailor your content according to your clients' demands for triggering interest.

After you have searched and identified property owners or managers, endeavor to get their contact information as well.

That way, you can reach them to discuss your cleaning business solutions with them.

Most of them are busy answering cold calls, which is why direct mail is not a bad idea.

Content creation is a marketing process, and it is also the basic technique adopted by many lead generation experts for manifesting trust and build long-term credibility.

Content marketing can attract clients to your cleaning website or funnel, which need to be in various forms - particularly images, videos, or GIFS.

  • They are used for nurturing leads and encouraging sales; furthermore, for marketing attracting leads online.
  • Contents aim to help people find what you do, to choose your brand, and to become your customers eventually.
  • It would be best if you created bright and creative content that your target audiences will find useful.

Moreover, ensure you direct your content to qualified clients at most times.

Attract your clients' attention by delivering the information they are likely to search online.

Be intentional and creative. Your content can be on podcasts, infographics, and images for social media.

  • This means you'd like your content to appear on the very first page from relevant search results (i.e., when you search online).
  • Every result will appear based on relevant searches to the keywords that you choose to target.
  • With content marketing and SEO (search engine optimizing), the right keywords are all essential elements for cleaning leads generation practice.

You can also generate leads by displaying ads on other sites; it can be through Google PPC or pay-per-click program, paid placement, or content discovery networks.

The cold calling method has been working for years, and it has been tested and trusted over and over.

The best part about calling, emailing, or connecting via social media is that it costs you no money to start; however...

  • Even the most indigent cleaning business vendor can start up by dialing and speaking with the right person on the other side.
  • One of the challenges of cold calling is that most cleaning telemarketers use this method without a realistic expectation rather than probabilities.
  • The truth is that you have to go through dozens or hundreds of cold conversations with many people rejecting you before you get your customers.

However, good news is that you only need a handful of customers to start investing in the other cleaning leads vendors.

Invest in ads, both paid & non-paid

Businesses adopt organic and paid ads for positioning their business/service.

Advertising is an old method, just like cold calling, you don’t need to have vast experience to start an advertisement.

 Here's our guide on what social platforms to spend your money into for attracting more clients. 
These publications already did an excellent job of getting a good number of audiences for you to market to, but you also need to avoid the challenges of cleaning business vendors with advertisers; that challenge is mostly weak communication.

Talk about the likely pain points your clients are experiencing while consuming your ads instead of your company's history.

Your ideal clients might feel they need to micromanage everything their cleaning company does, message, and explain how they will not need to do that with you.

The process could be time-consuming, however, it's capable of generating commercial cleaning leads organically. 

To wrap it up:

To further grow and develop your business, it is important to find means to get your prospective clients.

The more the number of potential clients, the more sales you are likely to make. The cleaning business is not goods, but services; as a result, your clients cannot touch or see it so you have to move to them. You have to meet them to convince them of the kind of cleaning you are going to offer.

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